NetEase – the other of the two publisher giants in China – finally truly entered the scene in late 2017 with the launch of its own MOBA. It was only inevitable that other publishers would want to have a piece of Tencent’s MOBA pie. While a great deal of the features in Honor of Kings and AoV are similar, it’s good to bear in mind that the games have differences as well. The game was published in the West under the name Arena of Valor as a partnership with DC comics, but it hasn’t been anywhere near as successful as in China. ![]() Since then, Honor of Kings has become a phenomenon in China and, for example, has been listed as one of the country’s most valuable gaming brands. Despite its not-that-casual genre, the game’s demographic reach has been astounding as reportedly more than half of its players happen to be women, and it enjoys a massive e-sports following. Naturally, it didn’t hurt to be a Tencent game.Character and setting tweaks to include Chinese fantasy and historical elements were spot on.Thanks to PC games such as DOTA and LoL, the genre was already popular in China. ![]() The competition among mobile MOBAs wasn’t that fierce at the time.The game was able to sail under favorable winds from the get-go as: Honor of Kings (王者荣耀) quickly became a top-grossing champion that, for example, in Q1 of 2017 alone would generate 800 million dollars in revenue. In November 2015 Tencent struck gold by releasing a game that would dominate the Chinese mobile game market for years to come.
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